Logo, identity, business cards, websites, product brochures, user interfaces, sales presentations, and software applications


Technesis, Inc.

Technesis, Inc. develops copy tracking and cost recovery software. As a designer, Technesis has given me a rare and wonderful opportunity. A chance to design a very broad range of materials that all have a unified visual style. The Technesis identity package started with the redesign of the logo. This was followed by business cards, and the website. Other projects that naturally followed included: Product brochures that explain their suite of software products, a trade-show booth, and a touchscreen interface for copy tracking. Eventually, I got involved in the design of their software products too, as they continue to evelove - designing desktop icons, and user interfaces.



The logo and identity

The first order of business was to design the company logo. The name had been derived from the Latin word Nesis meaning "in-motion", so the tagline was simply an explanation of the meaning of the name. The faded rounded boxes in sequence represent the movement of information, because Technesis is in the business of keeping track of lots of little bits of information.

The identity consisted of a few select typeface selections, the rounded box motif, and limited color palette of bright pale blues and greens. These typographic and color choices were chosen intentionally to have a bit of flexibility so that all of the marketing materials would be able to be designed at a later time, and yet still have a consistent voice.

The first-generation of the website

The first Technesis website, circa 2004. This website used flash animation and javascript to update the content on the homepage, and provide drop-down navigation panels. These are not active on this preview however, because they require cold fusion to be running on the server.

The business card

The business card was designed for the whole staff - so only the black plate needed to be updated to change the name and contact info for each employee.

The product brochure

This large folded brochure describes the Technesis product line. It explains the three levels of Technesis software, and how they work together as a system. It explains each of the eight products and uses simple color coding to let users know quickly and easily which software products are for client machines, and which are for server machines.



The Technesis CF Counter - a flash driven product demo

Focusing on the Technesis CF Counter product, this flash driven demo explains both how to use the CF Counter product, as well as how that product fits in to the rest of the Technesis system of software deployment.



An icon, type and color-coding system for product titling and nomanclature

Because Technesis had a broad range of software applications, they needed a way to quickly and easily separate the products into categories so that users would understand how each component fit into the overall system. We developed an icon for each product, and a coloring system which indicated the level of implementation for which that particular product was designed. Blue indicated system administation products; Orange indicated client based products; Green indicated the server-based products.





The Technesis Copy and Fax Tracking Touchscreen Terminal - user interface design

This is an actual touchscreen device which connected to a piece of hardware that communicates directly with copy machines and fax machines. The device tells the copy machine when its allowed to copy - and then keeps track of how many copies the user made, etc. The touchscreen interface allows users to type in their name, and then choose from a list of clients and projects which have already been entered into the database to bill the copies and faxes to. This kind of cost recovery implementation provides a huge cost savings to service oriented companies.

This interface is very simple - because it's designed for a touchscreen device. It's also smart however, because it's using a flash-based actionscripted application to pull all of the client names from an XML data source. It can then write out an xml data file after the user has entered their information, which can then be read by the actual Technesis Copy Tracking software application that is also running on that server





The second-generation of the website

The first Technesis website, circa 2004. This website used flash animation and javascript to update the content on the homepage, and provide drop-down navigation panels. These are not active on this preview however, because they require cold fusion to be running on the server.