McQuerter, Inc.

To correspond with the opening of a new office in Silicon Valley to offer interactive design services, McQuerter Group developed cross-media promotional materials to illustrate their new strategic thinking: Fusion Marketing. I developed an online flash-based 3-D game that was nested on the homepage of the main website. We also developed the website, and a direct-mail component, which was a real physical model-sized version of the flash game made out of real painted wooden spheres and dowels, with the url printed on the plexiglass container, that was sent out to prospective clients.

Fusion Marketing: The Flash game

The idea was to demonstrate the power of integrating your marketing efforts between direct mail, print, and online media. Each ball represents a different aspect of marketing, and the goal of the game is to connect all the balls together. The red ball represents the "Online Relationship Engine" which is the component which connects all the others together. This flash piece uses extensive actionscript programming to create a truly interactive game that feels like a real 3-D enviornment.

The McQuerter Group website: The Science of Marketing

An introduction of the flash component was embeded directly on the homepage of the main website, to entice viewers to play the game.